Author: berge

Henry Jenkins (2012; 2006) explains the activity of media users as the positive side of an increasingly ‘participatory culture’. On the other hand, scholars like Christian Fuchs (2014) and Jose van Dijk (2013) highlight that social media raise issues, such as user exploitation, free labour, and commercial data utilisation. In this blog post, I will …

We live in an age when the value of data, images, and ideologies has surpassed that of material acquisitions and physical territory. (Rushkoff, 1994, p.3) This new space is called the data-sphere. “The data-sphere or “media-space,” is the new territory for human interaction, economic expansion, and especially social and political machination.” (Rushkoff, 1994, p.4) We …

Proper speaking has always been important in our lives, specifically when one tries to convince someone to accept an opinion or to do something. In a broader sense, contemporary marketing, economics, and brands use various persuasive methods to encourage and convince consumers to buy their product. In this context, persuasion and rhetoric have a very …

Advertising has been a significant concept in our everyday lives for a long time. When exactly did advertising begin? Early examples of advertising were found in the ruins of Pompeii. Others argue that prehistoric cave paintings were a form of advertising. Tungate says it’s safe to say that “advertising has been around for as long …

Discourse analysis is a very important concept to see how do we understand the world around us from very deep philosophical debates to our daily life experience. In the previous post, I have presented discourse analysis I with the help of Gillian Rose’s studies. Also, discourse analysis II is another concept that has been explained …

In media researches, there are several methods and strategies that can be applied. Like in the previous assignment semiotics and the current example of discourse analysis. Gillian Rose who is a philosopher has worked on discourse analysis and improved a method through Foucault’s analysis. She separated the concept as discourse analysis I and II. In …

In a world of consumer society, it is undeniable that brands have a significant place in our lives. Chanel, Starbucks, Adidas etc. It is that seeing their name and logo reminds us more than just brands but a concept and experience. In this post I will analyse the cultural branding improved and explored by D.B …

Visual communication seems so familiar to us that we do not even think about how is its structure and effects. We are used to analyse the structure and methods of written and spoken language. However, visual language has took less attention comparing to those languages, therefore, it lacks deep theoretical reflection sometimes. This post will …