My name is Romain Poncet, I am 21, and I am an exchange student from Lyon, France studying « Logo & Imago Identity Formation and Cultural Branding in Modern Media Culture » at the FaSoS in Maastricht . I am a guitar player as well, playing in a french metal band called Dawn Harbor. This position allowed me to aknowledge the crucial importance of brands and products in our contemporary societies. Indeed, when I first started to play in a band, I thought that music was basically all a band was about. I could not be more wrong. Today, for a band to be successful, it has to embody certain values that are traditionally associated with brands and production: the dimensions of communication, merchandising, logos, advertising on social media… those elements are part of what a band need to take into consideration in order for it to be successful enough. For me it makes clear the importance of brands and products in a capitalist society where consommation of products and services take a major part both in the economic and social fields.
Hence I am really looking forward to learn more about those topics in the meetings « Logo & Imago Identity Formation and Cultural Branding in Modern Media Culture »