What is Participatory Culture? Participatory culture is a term that refers to the culture in which individuals not only act as consumers, but also as contributors or producers. The audience or users are therefore prosumers, and are more or less actively involved in the design of culture and content (see Fuchs, 2014, p.52). Examples are the creation of published …

What is Discourse Analysis II ? Based on Foucault’s work different kinds of discourse analsysis have been developed. While discourse analysis I focuses on content and communication, discourse analysis II is drawn to analyse institutions and spaces. The method also realises that institutions are crucially influencing human perception, experience, behaviour, and normative assessment. Although the …

We live in a world without physical boundaries to share media content with anyone in the world. Our networked society allows us to send music files, videos, images or documents to our friends, family or colleagues that live on the other side of the world within seconds. Power is now based on the accessibility to …

The Origins of Advertising Advertising has been around since there have been goods to sell and ways to promote them. Its real break through, however, was only possible with the industrial revolution and the creation of the first newspapers and magazines in the 17th century.  By the mid-19th century most companies were advertising their products with the help of the printing …

  Discourse analysis is a method combining linguistics – the study of language – with social and cultural studies. It has been used in a variety of disciplines in the humanities and social studies including anthropology, education and psychology. Discourse analysis differs from the semiotic approach, as Semiotics explore meaning construction related to signs and their codes, while …