Category: Transformation in Digital Cultures


We took two courses in period 1, Transformation in Digital Cultures and Real Virtuality.This reflection is about how do I feel about the two courses and the topic I am interested in both of them.

The course, Transformation and Digital Cultures, talks about some digital technologies that are worth mentioning, as well as how they affect cultures and our society. First, I have to say that the whole course is well designed and I really enjoy the different topics though some of them are difficult to understand. 

The topic I am really interested in is technomoral change since this topic is no longer strange and can not be ignored in our digital life. As we knew, there are not only hard impacts but also soft impacts of technology, it can be said that each technology has soft impacts that change the ethics, core value and morality of individuals and society, for example, moral and ethical issues brought by robots. I also mentioned soft impacts in my academic paper about self-tracking. According to Swierstra (2015), impacts like these are qualitative rather than quantitative, the core values at stake are unclear or contested; and the results are co-produced by the user. So technomoral change, especially its soft impacts, is a wide and flexible topic which is worthy to have further research on. In my further study, I will still focus on the technomoral change brought by new technologies and gain a deeper understanding of the soft impacts, especially on individuals. 

What I am most interested in Real Virtuality is a special method, phenomenology, which is brand new for me. Not only does it studies how we live in the world, but also studies our experience in the midst of being engaged with the world ( Kamphof, 2020).  It is also an important method to work on all of the philosophical concepts and theories in this course. For or our own research, we need to figure out the research question according to our observation and experience and write them in anecdotes, which is a very interesting thing. In my further study, I will continue to use phenomenology as my research method on media studies. 


Kamphof I., (2020),phenomenology reader, Maastricht university press. Educational material.

Swierstra, T. (2015). Identifying the normative challenges posed by technology’s ‘soft’impacts. Etikk i praksis-Nordic Journal of Applied Ethics, (1), 5-20.

Academic Paper: WeChat Movement: How do self-tracking technologies affect our lives?


WeChat is a widely used chat app which has more than one billion users around the world, most of them are from China. WeChat Movement is one of WeChat’s functions, which also has a huge number of users, as long as you are a WeChat user and follow WeChat Movement official account, then allow it to read your location and movement data from your smart phone, it begins to work: record your daily steps, generate steps ranking list. Because it is a self-tracking application based on social media, it has both self- tracking and social functions. So how could it affect users’ lives?

It is worth noting that self-tracking has been a widely studied topic around the world, and there are also many Chinese scholars have studied the influence of WeChat Movement on communication. According to them, self-tracking plays different roles when people use it (Lyall and Robards, 2017). Not only does it record data as a tool, it also generats a range of affective forces by participants (Lupton, 2019) and causes an impact on users’ social and interpersonal relationships (Wan, 2017). It means that self-tracking technology is not a simple technology to track people’s physical condition, it has a certain social impact. Though different scholars have different research focuses, they all point to the “soft impact (Swierstra, 2015)” of technology, which can not be ignored in technomoral change. Researches on self-tracking deserve further consideration since it it first affects people’s life as a technology, and then brings deeper social impacts.


In this paper, I will take a specific self-tracking application: WeChat Movement as my research subject, to discuss what changes WeChat movement has brought to users’ lives and our society. Firstly, I will introduce ethnography and qualitative interviews which are used as main methods. Secondly, I will present a literature review about self-tracking and technomoral change as theoretical sources. Then the data of my qualitative interview will be analyzed, in order to have a discussion with the literature to get my own opinions. At last, I will draw conclusions based on the theories and findings to answer my research questions: to what extent does this self-tracking application, WeChat movement, affect personal life and society?

The idea of blog design

I just want my blog being simple, clear and easy to explore, of course, has a sense of beauty.

First of all, let us focus on the main color of my blog– light blue, and the main picture on the home page– waves, which I took this when I traveled to the seaside. They look harmonious and can make viewers calm down.

the home page👍

The main body of my blog is divided into two parts, the left are some widgets: search bar, courses, archives, and tags, and the right are some recent posts. Of course, you can share the content to your social media using the plugin buttons.

In implement stage, I would also add some photos linked to other pages and also add some videos if need. Then I will post new posts both about my study and life.

Some small tips:

  • There is a translator in the lower left corner of the page
  • You can turn on the night mode in the lower right corner

Hope you like it! 🙂

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