Companies in a Digitised Landscape. Can design thinking process contribute to success?

     Without customers, for-profit organisations lose their purpose of existence. The process of digitisation further forces companies to continuously innovate and create a captivating customer experience (Robosoft Technologies, 2019). People, in particular employees, are challenged to use their skills in new, unpredictable ways to create human-centric innovations (Shute & Becker, 2010). However, being faced with …

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