web series atualidades
Curso Enem Gratuito is an independent learning ecosystem for underprivileged students in Brazil with the objective of placing them inside the universities. As a senior producer at Curso Enem Gratuito, I was proud to work in a team based on creativity, education and social impact producing social impact content for more than 1.5 million young people. We had space to innovate creating different formats of digital content to our audience. Thus, when we realized the educational and informational gap for underprivileged students goes far beyond the school subjects itself, I convinced my CEO to let me produce content to discuss topics in a socio-political perspective. The videos I produced for the webseries Atualidades discuss complex themes as racism, homophobia and Brazil’s prison system. This series gave the small company I work for the nomination for the category Best Educational Series in Rio Webfest in 2018 and 2019.
depois das onze
During the year of 2017, I worked in the entertainment industry as a content creator and multidisciplinary producer for a YouTube channel named Depois das Onze. The channel is presented by two actresses, Gabriela Fernandes and Thalita Meneghim. The audience is made mostly by children and teenagers. I was responsible for the entire social media ecosystem flow (Facebook, Instagram and Twitter) creating specialized content for each of them. I used my skills in YouTube Analytics and SEO to leverage the channels through titles, video descriptions and tags.
criadores id
Criadores iD gathers information about content producers and YouTube channels. I helped to build the website with writing and SEO strategies. In addition, we conducted a survey with content creators to map the scene of content creators in Brazil. We interviewed 450 influencers and collected data about behavior, market, and audience.
stop the silence: let’s talk about abortion
I was the reporter of the cover story for an edition of Jornal Zero, the newspaper lab produced by students at Federal University of Santa Catarina. This edition of Jornal Zero was the winner at XXIV South Region Exposure of Experimental Research in Communication in the category Best Newspaper Lab.