Media health literacy

As the future for health literacy, should we embrace eHealth?

Photo by National Cancer Institute on Unsplash

Apps and other technological tools have great potential for literacy. Yet some guidelines for their use need to be put in place.

The internet has become a medium to quickly access various information. With a click of the mouse, one is presented with a wide variety of contributions. The offers seem almost inexhaustible. Especially in the post-Covid world, we seem to become more dependent on media than ever before.

 Many scientists and academics assume that media and communication practices will change after Covid 19. 

Most notably in relation to health, media has recently become more important. Visits to doctors in crowded hospitals are more likely to be avoided because of the pandemic. Instead, more and more people are turning to various online platforms or apps to get health advice and health-related information. 

Media health, or more precisely eHealth, has caught everyone’s attention now. Scholars Norman and Skinner define eHealth Literacy as:” the ability to seek, find, understand, and appraise health information from electronic sources and apply the knowledge gained to addressing or solving a health problem”. In our other blog, we explained the concept of eHealth in more detail. 

E Health is a relatively new concept that has been driven primarily by digitization. Health apps in particular seem more popular than ever. In 2021, there were 53, 979 health apps available in the Apple App Store alone. Almost anyone can download a health app, no matter where they are. They are easy to use and convenient if you want to monitor your own health. This also explains why the number of people who have downloaded health apps has increased so much recently. Furthermore, technologies can lead to greater self-determination. Through the simplified handling of technical devices, users can acquire content on health independently. They are no longer heavily dependent on their country’s education system. In countries where health education is not widely available, this is a great advantage. In addition, the apps help to set goals in therapy and to get feedback on one’s own health behavior. This has been successful especially in treatments for eating habits and substance abuse such as smoking.

Particularly, in the area of health literacy, the trend seems to have great potential. Health apps, for example, seem particularly well-suited to people who are not highly literate. Apps and other online platforms that use simple and clear language can help people better understand and interpret health information. In addition, a simplified and universal design and structured layout of the app can make it easier for users to access information.

Photo by Markus Winkler on Unsplash

You’re probably wondering, if there are so many benefits to health apps, why doesn’t everyone use them? Well, there are some weak points in the use of these tools. Researchers complain that certain skills are needed to use the internet and media, which not everyone has. For example, you have to be able to use a computer and know how to search for information.

In addition, there are other obstacles in dealing with health apps. One problem is that there is a lack of regulation for the platforms. This means that health-related information is not always checked for quality and accuracy. While some app store operators are trying to introduce control mechanisms for health-related content, so far there have been little improvements in this area.Another problem is that there are few studies and literature on the subject. In other words, there is a lack of evidence for the positive effects of health apps. The success of apps on the health of users has not yet been sufficiently researched. The world of media changes so quickly that detailed analyses and studies are often no longer up to date. Another problem is data security . What should be done with users’ health data? Can data be passed on to third parties, such as companies or governments? There are still many remaining questions on this topic that have not yet been adequately clarified. Existing laws and regulations are often outdated or too open.

Despite all these difficulties in dealing with media on health-related topics, there is no denying that eHealth literacy has great potential. Numerous studies and research indicate that modern tools can help to better track the individual health status. Furthermore, they are said to be suitable for better documentation and implementation of medical therapies.

Especially in times of Corona, easy access to health-related information is very important. In order to be able to conclusively assess and weigh up when it makes sense to turn to the internet for health-related questions, we need further studies to provide clarification. The topic of media health has received more and more attention in recent years, especially due to the advancing digitalization. Nevertheless, it remains complex and further research into the potential of this relatively new trend is urgently needed.