Sleek & Beautiful

Logo & Imago

The stories behind the brands

May 21, 2017 No Comments

Critical Perspectives on Social Media

While the theorist Jenkins had a positive view of the Web 2.0 and its participatory culture, other theorists such as Fuchs, Van Dijk and Nieborg argue that economical aspects of social media platforms should be taken in consideration. Their general idea is that these platforms exploit their own users for profit by making them believe […]

May 16, 2017 No Comments

From Viral Media to Spreadable Media

  Nowadays, it is not that easy to not be on track about Rihanna’s new hit, Kim Kardashian’s love story or Apple’s latest product. How is it that so? Considering the fact that we spend more and more time on cyberspaces and that we keep liking, sharing and reacting to our friends’ posts, it is not surprising to […]

May 10, 2017 No Comments

The Art of Persuasion

Previously, we have seen how semiotics can be used as a way to analyse TV commercials. But, according to Simons (2001), when advertisers make use of the power of persuasion, the best way to decode the trick is to practice and analyse how they make use of it. It can either be a behavioural approach, […]