In this post I will give a small overiview of my topic for the final exam of Logo and Imago. Continue reading “Topic overview – Final Exam Logo&Imago”
Category: Uncategorized
Critical Perspectives on Social Media
In this blogpost I will write about the idea of Participatory Culture, as well as reflect on the criticism made by Van Dijck and Nieborg as well as Fuch in regards of this topic.
From Viral to Spreadable Media
In this blog post, I will investigate what makes the media viral/spreadable with the help of Rushkoff and Jenkins, as well as get more deeper into one of viral video campaigns as an example, namely the Dumb Ways to Die created as a Public Announcement by the Metro Trains Melbourne.
Persuasion and rhetorics
In this blog post I will try to explain the concepts of persuasion and rhetorics with the use of Simons (2001). I will look on how these two are applied in the paper by Sonesson (2013) as well as try to apply them myself to an advertisement.
Television commercials in the 1950s and 1960s
In this post, I will focus on the beginning of the advertisement industry in the US, as well as analyze an advertisement from the period of 1950s with the help of Machin’s method.
Continue reading “Television commercials in the 1950s and 1960s”
Discourse Analysis II
In this blog post, I will introduce the method of Discourse Analysis II, it’s explanation by Rose (2001) as well as provide an example with a physical institution from the city of Maastricht.
Discourse Analysis I
In this blog post, i will explain the method of discourse analysis with the use of Rose (2001) theory, as well as relate it to a case study conducted by Elliott (2001).
Cultural Branding: Iconic Myth
This post will investigate the idea of cultural branding introduced by Douglas Holt, as well as will look into a specific example of a brand that uses this concept.
Semiotic Approach: Decoding The Hidden Meaning
Today’s post will be divided into three significant parts. The explanation of semiotics itself, definitions of three terms: icon, sign and symbol, with correlating to them images. Lastly, I will explain why according to Berger and Branston & Stafford the Semiotics is a useful approach while doing research.
Continue reading “Semiotic Approach: Decoding The Hidden Meaning”
Recent Comments