In this post I will give a small overiview of my topic for the final exam of Logo and Imago.
Summary of the topic:
The assignment that inspired me a lot with my topic was the one about advertisements in the 1950-1960. I’ve done my blogpost concerning the early black and white commercial of camel cigarettes. I’ve decided that because of the fact that tobacco advertisements are illegal nowadays in many countries, I would like to take a look on them. I’d like to investigate very early ones, from the 50’s and 60’s, as well as the most recent ones i can find within US and Europe. I’d use the method of semiotics, to look what is the meaning behind those commercials. I am primarly interested in posters and printed advertisements, but i might look also on other media as well.
Research question:
I am yet unsure about my research question. I will decide upon that after further investigation of the commercials.
Method: Semiotic analysis
Literature:
Berger, A. A. (2010).The objects of affection: semiotics and consumer culture. London: Palgrave Macmillan. (chapter 1: “The Science of Signs, pp. 3-31)
Branston, G., & Stafford, R.(2003). The media student’s book. London/New York: Psychology Press. (chapter: “Semiotic Approaches”, pp. 11-17)
Tungate, M. (2007). Adland: a global history of advertising. London and Philadelphia: Kogan Page Publishers.
Machin, D. (2007). Introduction to multimodal analysis. London: Hodder Arnold. (chapter 6: “Representation of social actors in the image”)
