Growing up in a society like ours, brands and their advertising campaigns make up a large portion of our daily experiences. As we could see in the first tutorial of this course, each of our classmates has certain connotations to certain brands, both positive and negative. These brands are so prevalent in our daily lives …
Author: pepijn
Arts & Culture student at Maastricht University
Semiotics
Semiotics, as we can read in today’s literature, is the study of signs. Stemming from the Greek word semeion, this field of study allows for a closer look on how and why we attribute meaning to certain objects. What do we mean by ‘sign’? The ‘objects’ in this case may refer to words, images, or anything that …
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