In my previous blogpost I discussed the definition of discourse analysis and how it can be implemented in the commercial world (think for instance of advertising or the way a shop is designed). The other way discourse[…]
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About Me
Allow me to introduce myself; my name is Olga van Borren and I am a fourth year student Arts & Culture at the University of Maastricht. In my spare time, I enjoy taking photographs. I do[…]
Discourse Analysis; in a nutshell (or a coffee bean)
In our mediated and commercialized world, marketeers attempt to persuade consumers to buy their product by using hidden and implicit messages in their advertisements/commercials. These implicit messages can be analysed through a method known as[…]
Political Economy of Logos
Every product has a brand, and every brand has its products. In this over-commercialized world, it is an every day struggle for marketeers to come up with a unique concept for their brands. Now there are[…]
Signs, Icons and Symbols
Nowadays society is bombarded with signs, symbols, logos and other means of visual communication. This bombardment can lead to a confusion surrounding the signs and their meanings, luckily for us a study has been dedicated to signs,[…]