https://www.youtube.com/watch?v=tmMyJiYeeco
*Note: topic was altered slightly upon discussion with Tutor
For the final paper, I was inspired by the Moschino S/S 2015 Ready-to-Wear Fashion Show. In the paper, I want to use a semiotic approach to three of the looks to understand how the Moschino logo is being manipulated the pop-culture references made in the show enhance the iconic brand. Here is my structure.
Introduction:
- (add about gender theory/satire/women’s image)
- Show, the Brand, Jeffrey Scott, Context of Fashion Week
- RQ: How does the use of the Moschino Logo in the 2015 Ready-to-Wear Spring and Summer Fashion Show enhance the iconic brand’s image by referencing popular culture and the Iconic Barbie Doll?
- TS: Through changing the logo to mimic the font used by Barbie and my using the logo in combination with text alluding to pop-culture toys, the logo enhances the iconic brand image by making it fun and satirical.
- Describe Structure
- Purpose: The aim is highlight how signs in luxury fashion reflect society.
- Relevance: Through both understanding our society and its signs, we can better understand how the fashion choices we make reflect the world.
Theme:
- History of Pop-Culture (Jeffrey Scott’s American influence on the brand)
- Iconic Barbie
Semiotics: what are they?
Semiotic Analysis: Three of the runway looks:
Outfits:
- Photos via: http://www.vogue.com/fashion-shows/spring-2015-ready-to-wear/moschino/slideshow/collection#28
Conclusion:
Start specific –> general
word count: 2,500-3,000