Category: Viral Media and Social Media Marketing

Participatory Culture

The web is more and more becoming a place for consumer participation, creating a participatory culture, in contrast to mass media, where (like on the television) there is one sender of information to many. According to Jenkins participatory culture is a culture in which “fans and other consumers are invited to actively participate in the creation and circulation of new… Read more →

What makes media viral?

Have you ever considered what the term viral media means? Is it content ‘cool enough’ to send, a powerful message or simply something that gets spread around? Douglas Rushkoff (1994) proposes viral media is not something that should be related metaphorically to a virus, rather it actually is one. In this article I will consider several notions concerning viral media… Read more →