Category: Marketing & Television

The Study of Persuasion

Professions requiring the practice of persuasion have been recently increasing, to illustrate; since 1991 the number of lawyers tripled in a decade (Simons, 2001). It is the fundamental way of exerting influence or making a difference in any kind of environment. The practice can be found by hearing it in a lawyers office, to a politician convincing his view to be the right… Read more →

What’s more important – the product or the experience?

In Advertising the American Dream (1986) an American historian Roland Marchand described the turning point of television ads. During the 1920/30s with the increase of goods the quantity of advertising rose accordingly. The reason of interest for the historian looking into this case, is to answer the question whether a certain era could be observed and understood through its ads.… Read more →