Category: Discourses

Having discussed discourse analysis I as explained by Gillian Rose (2001) (a framework which helps us analyse visual images and written or spoken texts) I will present the second type, illustrating it with my own example. This second form of discourse analysis concerns itself with the exploration of similar material, however focusing more on the production, reiteration and maintainment of… Read more →

We now know how with the use of semiotics one can distinguish signs and try to identify meaning within the relationship of the signified and signifier. Most scholars use both semiotics with discourse analysis for the search of hidden ideals, messages and values, looking at how they are constructed, encouraged or otherwise practiced daily within for example; institutions like Starbucks. Sociologist… Read more →