The previous post was concerned with commercials of the 1950s & 60s and how meaning is created through the representation of the commercial. This post deals with contemporary commercials and the concepts of persuasion and rhetoric that already have been the concern of ancient philosopher such as Aristotle, Plato and Socrates. The two authors Simons …

  Semiotics is the study of signs and how they create meaning. In a previous post I already talked about how meaning is created by signs and how we give meaning to them. Now, I will talk about a method that can be applied in order to unravel the meaning behing an image or a …