In our society, it could be said that we are dependent on being on different kinds of social networks, if we want to be on top of our social life and stay in contact with friends and family. Although it can be helpful in many ways such as communicating globally and keeping up with friends …
Author: luisa
From Viral Media to Spreadable Media
Social networks evolve every day and become more and more advanced. People share media content on a daily content and millions of new videos are being uploaded and speard every day. This blog post is concerned with the dynamics of a viral post, how media content becomes viral and what the concept of spreadibility …
Persuasion and Rhetoric in Advertising
The previous post was concerned with commercials of the 1950s & 60s and how meaning is created through the representation of the commercial. This post deals with contemporary commercials and the concepts of persuasion and rhetoric that already have been the concern of ancient philosopher such as Aristotle, Plato and Socrates. The two authors Simons …
Television Commercials in the 50s & 60s
Semiotics is the study of signs and how they create meaning. In a previous post I already talked about how meaning is created by signs and how we give meaning to them. Now, I will talk about a method that can be applied in order to unravel the meaning behing an image or a …
Discourse Analysis II
Last week’s post was concerned with Discourse Analysis 1, the power that images and text create over the reader. Today, I will talk about the other type of Discourse Analysis (DA2). Discourse analysis 1 and 2 are different in what they stand for, but share Foucault’s notion of operating power and knowledge. However, while …
Discourse Analysis I
Semiotics and Ethnographic research are two of the many methods that can be used in order to gather knowledge. In the next two posts I will write about Discourse Analysis, which is split into two parts. Discourse Analysis deals, according to Rose (2001), with the socially constructed concepts and objects that are created and maintained …
Cultural Branding
Branding reached its peak in the beginning of the 1990s. Through advertisements, a product of a particular brand gains popularity. This blog entry entails the uprising of brands in general and how advertising took over the lead and became more important to the producers than the image of the company and the brand itself. …
Signs, Icons, Symbols
“A sign is everything which can be taken as significantly substituting for something else.” – Umberto Eco (1976) It may be a street sign, a gesture or a written word; all these different factors are part of the category sign. Signs are socially constructed means of communication and are an established and necessary part of …
Welcome!
Welcome to ‘Logo and Imago’! My name is Luisa and I am an Arts & Culture student at Maastircht University. New media technologies have caused issues as well as improvements in human interaction and communication. In order to learn more about the impact of media on social and cultural as well as public and private …