Viral Media and Social Media Marketing

Critical Perspectives on Social Media

In our society, it could be said that we are dependent on being on different kinds of social networks, if we want to be on top of our social life and stay in contact with friends and family. Although it can be helpful in many ways such as communicating globally and keeping up with friends …

Viral Media and Social Media Marketing

From Viral Media to Spreadable Media

  Social networks evolve every day and become more and more advanced. People share media content on a daily content and millions of new videos are being uploaded and speard every day. This blog post is concerned with the dynamics of a viral post, how media content becomes viral and what the concept of spreadibility …

Marketing and Television

Persuasion and Rhetoric in Advertising

The previous post was concerned with commercials of the 1950s & 60s and how meaning is created through the representation of the commercial. This post deals with contemporary commercials and the concepts of persuasion and rhetoric that already have been the concern of ancient philosopher such as Aristotle, Plato and Socrates. The two authors Simons …

Marketing and Television

Television Commercials in the 50s & 60s

  Semiotics is the study of signs and how they create meaning. In a previous post I already talked about how meaning is created by signs and how we give meaning to them. Now, I will talk about a method that can be applied in order to unravel the meaning behing an image or a …

Discourses and Discourse Analysis

Discourse Analysis II

  Last week’s post was concerned with Discourse Analysis 1, the power that images and text create over the reader. Today, I will talk about the other type of Discourse Analysis (DA2). Discourse analysis 1 and 2 are different in what they stand for, but share Foucault’s notion of operating power and knowledge. However, while …

Discourses and Discourse Analysis

Discourse Analysis I

Semiotics and Ethnographic research are two of the many methods that can be used in order to gather knowledge. In the next two posts I will write about Discourse Analysis, which is split into two parts. Discourse Analysis deals, according to Rose (2001), with the socially constructed concepts and objects that are created and maintained …