Whenever your phone vibrates and there is a notification from Facebook or Twitter, and when you click into the application, you are already constituting the participatory culture that we now all are a part of in this age of Web 2.0 and the era when social media takes over the social lives of many. […]
Viral Media to Spreadable Media
The term viral media is just a normal phrase for people in this era who grew up with the world of digital media and also social media. We have become so accustomed to the phrase of something going viral that we rarely know the definitions and origins of ‘viral media’ and its close relative ‘spreadable […]
Persuasion and Rhetoric in Advertising
Persuasion is everywhere. From political electoral speeches to your conversations with friends or family, you can practice persuasion to anyone in any place and under any occasions. Persuasion and rhetoric have been closely linked since the time of Plato and Aristotle, but with time there are more distinctions established by different scholars between the two. […]
TV Commercials in the 1950-60s
When being asked about your impression towards advertisements of the 1950s and 1960s, it is quite normal to come up with words such as hilarious, sexist, stereotypical etc. However, if we give a moment to reflect on why that is the case by looking into an actual advertisement and the historical context that it is […]
Discourse Analysis II
Being a momentous and fundamental way of analysis and research, discourse analysis has always played a huge role in helping us understand the phenomena occurring in the world that we live in. As explained in the previous blog post, there are two discourse analysis methods as stated by Rose in her book about analysing and […]
Discourse Analysis I
When studying or researching on a certain topic or area of your interest, it is natural to come face to face with a lot of literary or visual materials and resources making you clueless of where to start. Discourse analysis then is one of the ways to help tackle the chaotic situations at hand to […]
Cultural Branding
Have you ever wondered why some brands in our daily lives are so successful that no matter its sales or its influence on people is so much greater than the others? In this post, we are going to explore the concept of cultural branding and iconic brands, while Disney will be an example to illustrate […]
Signs, Icons, Symbols
Have you ever wondered why some images or letters you see on the streets in your everyday life mean something more to you? Have you noticed how did you become aware of the meanings behind the signs we see in different brands around us since you were small? Signs and their meanings are usually taken […]