Research proposal

In this final post of my adventure called “Logo and Imago”, I would like to present to you, my dear reader, the topic for my research. At the beginning, I thought it would be quite hard to actually write a 3000-word report (I have not even started it, so still …

Social media

As every big thing, social media is being analyzed under a microscope in some research fields. There are articles, books, debate on the topic and as with everything new and interesting, opinions fall all the time. An interesting dispute, if you let me call it that way, is the one …

Viral marketing

  When it comes to viral marketing, there are a lot of definition out there and some of them sound as if they are mutually exclusive. Who are you supposed to believe in this case? I will try to explain the different points of view, but I would definitely say …

American Airlines

In today’s post, after we have gone through the theory in the last 4 weeks, which is going to be used as a trampoline for future analysis, I am going to introduce you to the endless world of advertising. Where the imagination never sleeps; where the ideas come out of …

LEGO and cultural branding

There are thousands of companies which we, as customers, can choose from and many of them gives us the same product or service. And yet, we still have preferences for a particular brand, sometimes even without either realizing it or being able to pinpoint why. Even more, there are brands …