For the final paper of Logo & Imago, I will focus on the theme cultural branding and especially concepts of… Read more Proposal for the final paper
Author: iina
Critical Perspectives on Social Media
Social media has been analysed by various researchers and it has raised lots of debate. This post will focus on… Read more Critical Perspectives on Social Media
From Viral Media to Spreadable Media
This post investigates the background of viral videos. There are two different point of views: Rushkoff (1994) explains how media… Read more From Viral Media to Spreadable Media
The Art of Persuasion
This post defines Simons’ (2001) concepts of persuasion and rhetoric. It will also show how they can be applied to… Read more The Art of Persuasion
The Semiotic Analysis of a 1960s TV-Commercial
In this post, we will take a look at TV -commercials, especially in the 1960s. I will analyse the 1960s… Read more The Semiotic Analysis of a 1960s TV-Commercial
Discourse Analysis 2
This post will pursue the last one, explaining Rose’s (2001) discourse analysis 2. It is related to discourse analysis 1,… Read more Discourse Analysis 2
Different Variations of the Discourses
This post will focus on the concept of discourse and discourse analysis as a method. Rose (2001) introduces discourse analysis… Read more Different Variations of the Discourses
Cultural Branding: Ben & Jerry’s Iconic Myth
This post evaluates a big shift in marketing in the 1980s. As Klein (1999) explains, marketing developed from ‘being the… Read more Cultural Branding: Ben & Jerry’s Iconic Myth
Semiotics: The Science of the Signs
This post explains the semiotic method, which investigates how meaning of a sign is constructed and understood. As Berger… Read more Semiotics: The Science of the Signs