Persuasion and Rhetoric in Advertising

Simons defines persuasion as “communication designed to influence the autonomous judgments and actions of others” (p.  20, 2001).  The art of persuasion is generally called ‘rhetoric’. Persuasion in a method that seeks to influence the opinions of others, the way they think, or act. However, persuasion is not a coercive method, it is a technique […]

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Television Commercials of the 1950s and 1960s

Concerning the domain of television advertisement, the 19th century has been a crucial period and a decisive turning point in the evolution of advertising (Marchand,1985; Tungate, 2007). During that period, the number of advertisements increasingly multiplied. What is more, the diversity of the goods advertised on television, and the means available for advertising also definitely […]

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Discourse Analysis II: Institutions and Ways of Seeing

As we have seen in the precedent article, according to Rose (2001), Michel Foucault’s work on power and discourse gave birth to two different kinds of discourse analysis methodologies: ‘Discourse Analysis I’ and ‘Discourse Analysis II’. In this article, we will focus on the second type of discourse analysis: discourse analysis II. Firstly, I will […]

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