In the same line as we discussed semiotics as a research method in a precedent article, we will now analyze the concept of discourse analysis as a research technique. This article provides a summary of the concept of ‘discourse’ and ‘discourse Analysis I’. We will also examine discourse analysis as a research method in relation […]

Holt (2004) claims that our world is overwhelmed and dominated by ‘cultural icons’. Cultural icons are exemplary emblems that people accept and associate with significant sets of ideas. A cultural icon may be a fictional character as well as a real person. Cultural icons may also be companies (e.g Disney), non-governmental organizations (O.N.U), universities (Harvard […]

Visual communication is so usual and familiar to us that we hardly ever question its rules. Indeed, our conception of visual language is hardly ever established on deep theoretical or concrete reflection. While we have usually been guided through the analysis of the structure and meaning of language, the significances of visual images seems so […]