Assignment 8 The previous assignment has focused on the positive aspects of user-generated media content and user engagement on social… Read more Critical Perspectives on Social Media
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From viral media to spreadable media
Assignment 7 Nowadays sharing media content is part of our daily-routines, be that a song we really liked, a news-feed… Read more From viral media to spreadable media
Persuasion and rhetoric in advertising
Assignment 6 According to Simons, persuasion is “human communication designed to influence the autonomous judgements and actions of others” (2001,… Read more Persuasion and rhetoric in advertising
Television Commercials in the 1950s and 1960s
Assignment 5 Advertisement goes back as early as to the ruins of Pompeii and the Ancient Greeks, which makes sense… Read more Television Commercials in the 1950s and 1960s
Discourse Analysis II: Institutions and Ways of Seeing
Assignment 4 As we have seen with the previous assignment on discourse analysis I: A variety of sources can be… Read more Discourse Analysis II: Institutions and Ways of Seeing
Discourse Analysis I: Text, Intertextuality, Context
Assignment 3 Commonly we define discourses as spoken or written communication, yet the academic study of discourses requires theoretical frameworks… Read more Discourse Analysis I: Text, Intertextuality, Context
Cultural Branding
Assignment 2 Whether you are grocery shopping or looking for new clothes, our consumer behaviour is influenced by the brands… Read more Cultural Branding
Signs, Icons, Symbols
Assignment 1 Imagine that you are driving in your car to hotel in Spain for vacation. You don´t speak Spanish… Read more Signs, Icons, Symbols