Logo&Imago
Before 1980, Frida Kahlo had been recognized within a small academic and artistic circle. Yet, in the late 1980s her persona became popular due to the increasing number of films, documentaries or exhibitions which in consequence led to ‘Fridamania’ – the so called “frenzied cult following reflected by mass-market circulation of objects bearing Kahlo’s image” …
This blog post will focus on critical perspectives of social media and how they involve and make use of their users. I will also present a brief introduction of “participatory culture” idea and its criticism raised by Christian Fuchs in his chapter “Social Media as Participatory Culture (2014). Then, I will reflect and demonstrate how …
The birth of the internet has lead to virality; the fast paced and widely spread dissemination of an idea in the form of video, image or text. Companies have widely employed the concept of viral media in order to promote themselves and to gain a loyal consumer following. Rushkoff for example compares viral media in …
“In one of Plato’s Dialogues on persuasion, the conversation turns on the question of whether rhetoric, the art of persuasion, is a corrupt art” (Simons, 2001, p.3). Rhetorics as mentioned above, is indeed an art but is most importantly a discourse and a set of coded means of persuasion. Their roots reach seemingly to the …
Advertisements are nowadays everywhere – in media, on the streets, in the buildings and even in bathrooms. Nevertheless, it is not a modern invention. As Tungate mentioned, already in Ancient Egypt and Greece advertising appeared and some examples have been found in the ruins of Pompei (Tungate, 2007, p.10). According to Roland Marchand, before 1920’s …
As it has been seen in previous blog post, the term discourse has been used as a theoretical concept and based on Gillian Rose’s discussion also as an analytical methodology. The notion of discourse analysis I, according to Rose’s introduction “works with visual images and written or spoken texts” (Rose, 2001, p.164). In this blog …
According to a French philosopher, Michel Foucault, individuals were shaped and defined through various institutions, practices environment, life experiences and were not simply born. He believed that every individual have a different perception of the world which in consequence forms our actions. As Gillian Rose pointed out in her book Visual methodologies: An introduction …
As Douglas Holt had put it in his book How Brands become Icons. The Principles of Cultural Branding , icons “serve as society’s foundational compass points – anchors of meaning continually referenced in entertainment, journalism, politics and advertising” (Holt, 2004, p.1). Indeed, icons became an inseparable part of our culture and, nowadays not only fictional characters or …
Culture is a system of signs and symbols that we are living in. Words, photographs, logotypes, traffics lights, ‘likes’ on Facebook.. Signs are like bricks from which a world is built, without even noticing that we are using them. The aim of semiotics is the examination of those signs and how its meaning is created. …