Hello!

My name is Bente and I am a Dutch second year student in Arts and Culture at Maastricht University. This year I am following the Media culture specialisation since media are increasingly important and influential phenomena in our contemporary society. This blog is dedicated to one of the courses of this programme called Logo and Imago. Since this course often focuses on brands, I will briefly discuss how I see the role of brands and products in our contemporary society.
I personally think that brands are nowadays very prevalent in our contemporary consumer culture since you constantly see advertisements for all sorts of brands when you are, for instance, walking around any city, but nowadays furthermore increasingly online. Through these advertisements, brands try to promote their products as well as to create a certain imago for their brand through their marketing strategy. Although not everyone is as sensitive to the imago’s  and lifestyles that  brands create around themselves, it is still an important aspect of consideration for many people when they have to buy products. When a brand is, for instance,  associated with a natural and cruelty-free imago certain people are more inclined to buy their products because of this particular imago that the brand creates for itself. Because of this brand imago and the manner in which these alter consumers buying behaviour, brands are thus important and prevalent in our contemporary society.