Logo and Imago

Identity Formation and Cultural Branding

Welcome Logo students!

Welcome to the mother blog for Logo & Imago. In this course we will make use of an online content-management system called WordPress. Within this system you will write, develop and organise your own blogs.

What are blogs?

But before we go ahead: what is a blog actually?

If you are not familiar with the expression ‘Blog’: this is an abbreviated version of weblog, which is a term used to describe web sites that maintain an ongoing chronicle of information.

A blog is a frequently updated, personal or community website featuring diary-type commentary and links to articles on other Web sites. Blogs range from the personal to the political, and can focus on one narrow subject or tackle a whole range of subjects. A typical blog will contain text, images, and links to other blogs.

Lots of bloggers, especially the ones who are active in participatory journalism, differentiate themselves from the mainstream media. Others are members of that media and see the blog as a different channel to work through. This concept more and more applies to other institutions or even companies: blogging as a means of “getting around the filter”, pushing messages directly to the public.

Manuals, tutorials and more info

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