Month: June 2017

PERSUASION AND RHETORIC IN ADVERTISING   The objective of this post lies in the explanation of two quite misleading concepts, such as persuasion and rhetoric.  Historically, rhetoric was considered as a means to create the perfect democratic civil society by […]

FROM VIRAL MEDIA TO SPREADABLE MEDIA   This assignment stresses on the concept of “spreadable media” designed by Jenkins.  Within his theory of spreadable media, and Rushkoff’s previous text on “media virus”, I will be analysing a Volvo’s viral marketing […]