Assignment 3

DISCOURSE ANALYSIS I This post introduces the second workshop, namely “Discourse and discourse analysis”.  Within the help Rose’s text, the notion of discourse analysis I will be explained.  Furthermore, a reflection on Elliot’s example of Starbucks will be provided with […]

Assignment 2

CULTURAL BRANDING   This post explains the academic concepts of “iconic brand” and “cultural branding” within Holt and Klein’s texts.  Moreover, the example of FILA as an iconic brand will be provided in order to better understand these terms.  With […]

Assignment 1

SIGNS, ICONS, SYMBOLS   This post aims at introducing Logo & Imago’s first workshop.  Specifically, this first assignment draws on the concept of visual language.  This paper argues that visual communication is not as self-evident as it may seem, rather […]