assignment 6

PERSUASION AND RHETORIC IN ADVERTISING   The objective of this post lies in the explanation of two quite misleading concepts, such as persuasion and rhetoric.  Historically, rhetoric was considered as a means to create the perfect democratic civil society by […]

assignment 7

FROM VIRAL MEDIA TO SPREADABLE MEDIA   This assignment stresses on the concept of “spreadable media” designed by Jenkins.  Within his theory of spreadable media, and Rushkoff’s previous text on “media virus”, I will be analysing a Volvo’s viral marketing […]

Assignment 8

CRITICAL PERSPECTIVES ON SOCIAL MEDIA In this final post, I will be presenting two critical perspectives on social media, while reflecting on Fuchs and Van Dijck’s texts.  Fuchs’ criticism on Jenkins’ “participatory culture” draws on the concept of “participatory democracy”.  […]

Assignment 5

TELEVISION COMMERCIALS IN THE 1950s AND 1960s   This post opens the third workshop, such as “Marketing and television”.  When relying upon Machin and Marchand’s theories, this assignment will analyse an example of TV commercial from a semiotic approach.  “Folgers […]

Assignment 4

  DISCOURSE ANALYSIS II   This post is a follow up of the previous assignment.  It draws on the explanation of discourse analysis II as a form of the research method discourse analysis.  Although discourse analysis I and discourse analysis […]

Assignment 3

DISCOURSE ANALYSIS I This post introduces the second workshop, namely “Discourse and discourse analysis”.  Within the help Rose’s text, the notion of discourse analysis I will be explained.  Furthermore, a reflection on Elliot’s example of Starbucks will be provided with […]

Assignment 2

CULTURAL BRANDING   This post explains the academic concepts of “iconic brand” and “cultural branding” within Holt and Klein’s texts.  Moreover, the example of FILA as an iconic brand will be provided in order to better understand these terms.  With […]

Assignment 1

SIGNS, ICONS, SYMBOLS   This post aims at introducing Logo & Imago’s first workshop.  Specifically, this first assignment draws on the concept of visual language.  This paper argues that visual communication is not as self-evident as it may seem, rather […]