“It doesn’t sound very persuasive”, “Ok, you’ve persuaded me” – people hear and use these phrases daily and yet, they don’t notice how much power and complexity is hidden behind the word “persuasion” in terms of communication. According to Simons, “persuasion” as one of the oldest communication tools, which dates back to Plato, Aristotle, Gorgias..
Since the world got conquered by technologies and Internet evolved from being a luxury to a mundane the importance and power of virtual institutions grows faster and bigger day by day. Even though, they may seem to be a brand new innovative platforms, they follow the rules of old institutions that existed for centuries such..
The protagonist and the only character of “Sugar Rice Krinkles” commercial by the Post Cereals, is the eponymous clown. As the official products’s mascot, Krinkle the Clown appears on every cereal package and all the advertisement, that were made at the time. The whole commercial is based on the depiction of its main character, its..