Cultural Branding

One of the fatal mistakes any marketeer, media researcher or a simple consumer can make is to underestimate the power of a brand. Brands are deeply rooted in the landscape of our world and, unnoticeably for an ordinary people, influence and control our mundane. The reason for that would be the fact, that brands crossed..

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From Viral Media to Spreadable Media

Deep dark black hole of Internet is now flooded with videos of amateur and professional videos of cats, pranks, natural disaster, musicians, bloggers and many-many others. Once you put something on the Internet it stays there forever. And each video, no matter how poorly made or even stupid it is, has a chance to become..

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Critical perspectives on Social Media

The notion of participatory culture, originally introduced by Henry Jenkins, rises lots of tension amid media scholars. Jenkins, who has extremely positive and optimistic attitude towards participatory communities, elaborated the concept of participatory culture based on the activities of fandom communities and places it within the cultural realm, paying very little attention to the political..

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Persuasion and rhetoric in advertising

“It doesn’t sound very persuasive”, “Ok, you’ve persuaded me” – people hear and use these phrases daily and yet, they don’t notice how much power and complexity is hidden behind the word “persuasion” in terms of communication. According to Simons, “persuasion” as one of the oldest communication tools, which dates back to Plato, Aristotle, Gorgias..

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Signs, Icons, Symbols

Semiotics is one of the most popular and widely used research method in media studies. As a study of signs it may seem very simple at the first glance, but it has much deeper and complicated meaning. It does not only study signs and socio-cultural meanings they produce, but also how this particular things came..

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