I bet that you have never heard about ‘joik’. I haven´t either until I watched the Eurovision Song Contest that took place last week. The band KEiiNO that represented Norway in the annual competition had incorporated the music style ‘joik’ in their entry song called “Spirit in the sky”. But what is joik, what values and identities are connected to it and why and when is it used? I will tell you more here in this blogpost but first let´s have a look at the performance: Clearly, the song mixes two music styles that are very different from each other. Modern beats with a catchy hook are featured, before the…