Germany is together with Argentina the country with the biggest Italian population outside Italy. Therefore, it is no surprise that next to Italian Restaurants you can also find a variety of Italian magazines either in bookshops or online. One example of these is the so called ‘Ciao! Magazin‘.
‘Ciao!’ is a magazine that provides information on current Italian events and culture. The spread of Italian culture and the promotion of the encounter between the two cultures is the primary objective of the newspaper. It also seeks to be a platform for the German-Italian dialogue, which deepens the connections of the two nations within the framework of the European idea. It publishes its articles in both, German and Italian.
‘Ciao!’ is a good example of the bottom-up policy approach (laid out by Kelly-Holmes e.a.), as it was founded in 1993 by the German-Italian cultural association ‘CONTRASTO’ in order to promote intercultural dialogue.
Italian in Germany represents one of the more viable minority languages. German has a Italian population of roughly 553.000. Although the first Italians arrived in Germany already in the Middleages, the biggest shift came in the 1960s with the rise in economic properity in Germany after World War II. With the highly democratic and economic outlook in Germany, it is a certainty that in no time soon, will the Italian language disappear. Rather it will increase, as ever more Italians seek new opportunities in Germany. Cultural associations such as CONTRASTO further ensure, that the Italian heritage is maintained and public schools in Germany offer very popular Italian language courses. Moreover, German Universities take part in the Erasmus programme and give the students the opportunity to get to know Italian and welcome Italian students in Germany.
I believe that the magazine is a very good opportunity for people, whether German or Italian, or from any other background get to read about Italy and current events. They can read it in either German or Italian and therefore compare each language and how the news are broadcasted. Although it is not clear how many readers the magazine reaches and how it advertises itself, everybody has the possibility to access it if interested, which makes it highly efficient.
I personally did not know it before but am definitely interested in reading more of its articles as so I can improve my Italian skills and be informed about what goes on in the country I have spent five months in. As the magazine already exists for 22 years, I believe that it can set an example to other minority languages to promote their identity and get involved with further integration into the German society.